Rich Emmerson 

Life coaching,
but for vegans.

I help vegans in their personal and professional lives, so they can break through to the next level, make a bigger impact and influence more people.

Peak Performance Life Coach


Everybody has their problems to deal with in life. Successful people don’t have a lack of problems, they just have an abundance of solutions. My job is to help you find solutions.

I help my clients conquer the blocks that hold them back and discover the exact steps they need to take, to start exponentially moving the needle in all areas of their life.


Core Areas

My role is to serve professionals striving to be their best, by facilitating a 12-week transformation process that takes a deep dive into five core areas.


Get crystal clear on your purpose in life. Define exactly who you are and what you are capable of, so you can forge your path to the next level.


Master your physical, mental and emotional energy, so you can accomplish your goals and excel in your life and work while being motivated and happy.


Forge unshakable courage, so you can take action on what you truly believe, think, need and desire in your life.


Eliminate the distractions that get you off track, so you can execute on your top priorities with efficiency and focus.


Develop effortless influence, so you can accomplish your goals with your friends, family, and team.



While I help clients in all areas of their life, generally speaking they are in one of three positions when it comes to their life/work goals/dreams/ambitions.

Getting Started

Perhaps you have a vision of where you want to get, but are still mapping out the path to get there. 

You may be in the process of building positive habits, routines as well as combating self doubt, fears, low motivation, procrastination and overcoming other blocks in your life.

In The Thick Of It

You’re taking daily action and working toward your desired result. At some point, this usually has the unintended side effect of neglecting other areas in your life. 

You may have noticed that your relationships, health and mindset have started to suffer, all of which are the foundation for taking massive action each day for a sustained duration of time.

Unfortunately, this is the period when most people convince themselves that they are too busy to give themselves the necessary support to achieve success. For better or worse, they'll double down, block out everything else and keep grinding.

End Of The Tunnel

You’ve succeeded! Or perhaps failed at reaching your desired result. Either way, you’re now looking ahead to what comes next, while getting your life back in balance after spending an often significant amount of time, energy and resources getting to this point.

Life Mastery

My clients seek to be exceptional, in all areas of their life.

Develop a free, consciously-directed, positively engaged mind, so you can learn how to create a peak performance mindset.

Activate your physiology and cultivate more energy, so you can feel even stronger and more vibrant.

Eliminate distracting activities that don't serve you, so you can develop laser focus and execute on the most important tasks.

Become a master of persuasion and influence, so you can amplify the positive impact in all areas of your life.

Define who you want to be, how you want to interact with others, and what life principles and practices will make you most successful.

Master the balance in your personal and professional life, to reach your goals with ease.


If you want a traditional life coach, that asks you the same three questions each week:

“So, what should we work on today? What are your goals? Where are you stuck?”, then this isn't going to be a good fit.

In order for me to coach someone to peak performance in their life, I have to help them go further than they have before. Beyond the baseline of their usual results and life experience, and to then to help them maintain that growth and success over time.

.FAQ 1 -


A personal coach is one of the most valuable investments that you can make. In fact, Millions of entrepreneurs, influencers, executives, athletes, and those seeking a higher level, have hired life coaches to help them improve their lives and reach new levels of potential and performance. 

As you probably already know, we often don’t recognize the issues that are standing in our way. And even if we do, it often isn’t clear what action we should take in order to reach our goal. As a result of this, we stop improving, hit roadblocks, or stagnate.

I help my clients strive for Peak Performance - which is living in the continued state of full engagement, enjoyment, confidence and ultimately flow that comes from consistently living from your best self.

FAQ 2 - 


From influencers, athletes, entrepreneurs, artists and creatives to CEOs, to parents, musicians, authors and everyone in between. You are the future and your contribution to a vegan future is essential - for the animals, for the environment, and for human health. 

As vegans, we are still a minority, but we're disrupting industries worldwide. As the fastest growing social justice movement in history, we are at the forefront of change. The action you take in your personal and professional life is essential for the continued growth of the movement.

If you are striving to become your best self and want to have a greater impact with your life, and those around you, then you will love my 1-on-1 sessions.



You and I both know that there are more than a few bad apples in the life coaching industry. The total lack of regulation and dubious online 'certifications' has only added fuel to the fire. Rather than spending time to convince you with my certifications, let's just cut to the chase.

In my experience as a Peak Performance Life Coach, the certifications can only get you so far. It's the experience within the coaches life, that can add new perspectives and insights for the client. I've been fortunate over the past 15 years, to have lived and worked all around the world. In that time I have gained experienced many different industries, entrepreneurship and explored many facets of life.

If what you have read on this page has resonated with you, then we should talk - no strings attached.


With Rich

FREE 60min Strategy Session Call

Click the button below and schedule your FREE 1-on-1 Strategy Session with me, no strings attached.

I will be giving you a TON of VALUE that you can apply immediately to start getting results. 

Complete Your Personal Survey

This enables me to get an idea of where you’re currently at. 

I will be using your Personal Survey, to guide our Strategy Session together.

Becoming A Client

If you like my session style, and if I think you’ll be a great client - then I’ll extend an invitation to you. 

Moving forwards, my sessions are 60 minutes each and once per week, for a duration of 12 weeks. 

"Rich and his demeanor and counsel are amazing. I couldn’t ask for anything more."

"I want to say thank you for giving me the will, belief, and confidence to go and explore this beautiful world."

"The level of commitment, care and thoroughness you have with your clients will undoubtedly make a difference for people going through your program. Here's to our entwined success!"